Thursday, March 15, 2007

Chip Kidd - Famous book cover Designer

I loved to read books not only when I was a little child but also when I grow up. I used to come to the book store just only to have a look at books. Book cover plays an important part when someone wandering in the book store to find an interesting books. One of the most famous book cover designers in America is Chip Kidd.
When I looking at some of the book cover that he designed, I found out that the cover doesn’t have too many details on. This is the ways Chip Kidd do with his work. His works also have images that related to the content of the book. Although Chip Kid said that “the content inside is more important than the image on the cover”, we all firstly judge a book by its cover. The book cover plays an important role in communication between a book and viewers. Art and commerce meet on the jacket of a book. We have to see and also to read whenever looking at the book cover made by Chip Kidd. The covers designed by Chip Kidd are also related to the title or the content of a book but the reader has to make a guess as to what the connection is. It likes closure, when we leave something blank so the viewer can actually participate in. Chip Kidd are successful in drawing people attention to the book.

Let's have a look at some of the book cover of Chip Kidd that I found interesting :







In this picture, Chip Kidd makes viewers surprise just by changing the viewing angle of the image. Commonly, we see many picture that show the images of superman looking from bottom up to top with so many respect.It is the super hero. But in this picture, superman appears to be unsual and strange. The viewing angle from top to bottom creates the shadow of his head and eyes let us see superman somewhat evil, unfaithful. Just by changing the viewing angle of the image, Chip Kidd attracts viewers and make the cover much more interesting
Another interesting book cover :

http://www.amazon.com/Blood-Moon-James-Ellroy/dp/140009528X


It looks like the character is real. Book in book. The arrangement of texts is simple and clear to draw the viewer's attention to the image.





www.flakmag.com/features/images/kiddjurassic.jpg






www.wklondon.typepad.com/.../images/surprise.jpg

After all, the book cover made by Chip Kidd is simple and clear. The most important of his work is the harmony of the images and text, connotation and denotation meaning of the image.

1 comment:

Vo Anh Tuan said...

I know Chip Kidd is the designer you have chosen for your first assignment and I can see that your research about him is very good. As always I admire Chip Kidd very much so the information and designs you have shown here are very useful to me.